Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
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Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
At Hikari, we craft impactful design solutions that connect with audiences and enhance brand identities. Our work with Wafriq POS, a point-of-sale platform, highlights our strategic and creative expertise.
Hikari led the rebranding of Wafriq POS, creating a modern and cohesive visual identity built around a new logo, color palette, and typography. Alongside the identity work, we reimagined the platform’s interface for clearer navigation and accessibility, and rebuilt the landing page around a single goal: turning visitors into paying customers. The result is a brand that reads as modern and professional across both the product and its marketing.
We crafted a modern, cohesive visual identity, including a new logo, color palette, and typography, to reflect Wafriq POS's creative craft.
Typography is a key element of our brand identity, we used a display and sans-serif font to bring a playful tone to the brand while maintaining a cohesive and professional appearance.
We reimagined the platform's interface to ensure a seamless user experience, focusing on intuitive navigation, accessibility, and scalability for diverse.
Creating a landing page that highly converts visitors to actual paying clients was a task that demanded a lot of insight on what was not working with their previous landing page to ensure a difference in this redesign.
We realigned Wafriq POS marketing with their visual design, making sure to maintain a consistent brand image across all their social media platforms.
Launching campaigns for Wafriq POS helped to improve their visibility and bring more recognition in a crowded and competitive market.
Rebranding an established product is an opportunity to differentiate yourself, but it also means navigating a crowded market. The challenge was to create a new brand identity that truly stands out and communicate their unique selling proposition clearly, without losing the recognition already built.
Through close collaboration with the Wafriq POS team, Hikari delivered a refined brand identity that communicated their main objectives and goals in the market:
Maintaining brand recognition while evolving. We gradually introduced the full rebrand, which allowed customers to adjust and feel part of the journey.
Established a communication that resonates with the target audience, thus sparking more engagement and farmiliarity.
Introduced a marketing strategy as we were in charge of their visual design and social media communication.
“Partnering with Hikari made a real difference for us. They captured exactly what we wanted for Wafriq’s identity and delivered designs that felt modern, professional, and true to our vision.”
In every branding and landing page design project, we focus on creating impactful visuals and clear communication. Our work for Wafriq POS involved crafting a modern brand mark and designing a user-friendly landing page that presented the platform clearly, resulting in enhanced brand recognition and improved user engagement.