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Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!

Changing the business

At Hikari, we craft impactful design solutions that connect with audiences and enhance brand identities. Our work with RocketRunner, a SaaS platform for unlimited GitLab Runners, highlights our strategic and creative expertise.

  • Category: Branding & Marketing
  • Client: Wafriq POS
  • Start Date: 19th April 2025
  • Reference: Wafriq POS
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Project Overview

Hikari led the rebranding of Petam’s Cake, creating a modern, playful, and cohesive visual identity that reflects the brand’s creative spirit and joyful mission. The project included a new logo, color palette, and a full set of marketing materials flyers, digital assets, and promotional graphics, designed to boost visibility both online and offline. Through strategic digital marketing, we helped Petam’s Cake attract new customers and strengthen its position as a go-to choice for beautifully crafted wedding cakes.

Brand Identity Development.

We crafted a modern, cohesive visual identity, including a new logo, color palette, and typography, to reflect Wafriq POS's creative craft.

Logo Illustration

Typography.

Typography is a key element of our brand identity, we used a display and sans-serif font to bring a playful tone to the brand while maintaining a cohesive and professional appearance.

Logo Illustration

UI/UX Redesign.

We reimagined the platform's interface to ensure a seamless user experience, focusing on intuitive navigation, accessibility, and scalability for diverse.

Landing Page Design.

Creating a landing page that highly converts visitors to actual paying clients was a task that demanded a lot of insight on what was not working with their previous landing page to ensure a difference in this redesign.

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Visual design.

We realligned Petam's cake marketing with their visual design, making sure to maintain a consistent brand image accross all their social media platforms.

Launching Campaigns.

Launching campaigns for petam's cake helped to improve their visibility and bring more recognition in a crowded market of pasteries and baking.

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Challenges & Constraints

The cake and baking industry can be highly competitive. Rebranding offers an opportunity to differentiate yourself, but it also means navigating a crowded market. The challenge was to create a new brand identity that truly stands out and communicate their unique selling proposition effectively admist all other celebatory businesses.

  • Maintaining brand recognition while evolving.
  • Keeping the fun and authenticity intact.
  • Ensuring Visual Consistency.
  • Standing out in a saturated market.

Projects Solution

Through close collaboration with Petam's Cake team, Hikari delivered a refined brand identity that comminicated their main objectives and goals in the market:

  • Maintaining brand recognition while evolving. We gradually introduced the full rebrand, which allowed customers to adjust and feel part of the journey.

  • Established a communication that resonates with the target audience, thus sparking more engagement and farmiliarity.

  • Introduced a marketing strategy as we were in charge of their visual design and social media communication.

Client Testimonial

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“Partnering with Hikari made a real difference for us. They captured exactly what we wanted for Wafriq’s identity and delivered designs that felt modern, professional, and true to our vision.”

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Las Blumberg
CEO & Founder
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Final Result

In every branding and landing page design project, we focus on creating impactful visuals and clear communication. Our work for RocketRunner, for instance, involved crafting a modern brand mark and designing a user-friendly landing page that effectively showcased their scalable solutions, resulting in enhanced brand recognition and improved user engagement.

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