Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
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Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
At Hikari, we craft impactful design solutions that connect with audiences and enhance brand identities. Our work with Petam's Cake, an innovative driven pastery brand, highlights our strategic and creative expertise.
Hikari led the rebranding of Petam’s Cake, creating a modern, playful, and cohesive visual identity that reflects the brand’s creative spirit and joyful mission. The project included a new logo, color palette, and a full set of marketing materials flyers, digital assets, and promotional graphics, designed to boost visibility both online and offline. Through strategic digital marketing, we helped Petam’s Cake attract new customers and strengthen its position as a go-to choice for beautifully crafted wedding cakes.
We crafted a modern, cohesive visual identity, including a new logo, color palette, and typography, to reflect Petam's Cake creative craft.
Typography is a key element of our brand identity, we used a display and sans-serif font to bring a playful tone to the brand while maintaining a cohesive and professional appearance.
We reconstructed their packing from just being a box and made it an extension of celebration, leaving each and every client overwhelmed with satisfaction.
Delivering the neccesary brand essentials helped Petam's Cake maintain a consistent brand identity.
We realligned Petam's cake marketing with their visual design, making sure to maintain a consistent brand image accross all their social media platforms.
Launching campaigns for petam's cake helped to improve their visibility and bring more recognition in a crowded market of pasteries and baking.
The cake and baking industry can be highly competitive. Rebranding offers an opportunity to differentiate yourself, but it also means navigating a crowded market. The challenge was to create a new brand identity that truly stands out and communicate their unique selling proposition effectively admist all other celebatory businesses.
Through close collaboration with Petam's Cake team, Hikari delivered a refined brand identity that comminicated their main objectives and goals in the market:
Maintaining brand recognition while evolving. We gradually introduced the full rebrand, which allowed customers to adjust and feel part of the journey.
Established a communication that resonates with the target audience, thus sparking more engagement and farmiliarity.
Introduced a marketing strategy as we were in charge of their visual design and social media communication.
Hikari brought my vision to life. From the playful branding to performant digital marketing, they captured exactly what Petam’s Cake stands for : joy, love, and creativity
In every branding and landing page design project, we focus on creating impactful visuals and clear communication. Our work for RocketRunner, for instance, involved crafting a modern brand mark and designing a user-friendly landing page that effectively showcased their scalable solutions, resulting in enhanced brand recognition and improved user engagement.